From a Closet to a Scaling Franchise System: Meet Evonne and Don Varady of Clean Eatz
Podcast Episode #6 · 26 min
April 15, 2025
Welcome to Founderology –
Built to Breakthrough,
the ultimate podcast created by Founders, for Founders.
Founderology is your go-to resource for actionable insights and proven strategies to propel your business and yourself to new levels of success.
Hosted by Kathleen Wood
Each episode is designed to speak the unique language of Founders and address the challenges, opportunities, and triumphs of the Founder journey.

Guest Evonne and Don Varady
Founders of Clean Eatz
to turn small businesses into award-winning concepts, national expansions, and billion-dollar brands.
Each episode is designed to speak the unique language of Founders
and address the challenges, opportunities, and triumphs of the Founder journey.
From a Closet to a Scaling Franchise System: Meet Evonne and Don Varady of Clean Eatz
In this episode of Founderology, I had the absolute honor of sitting down with two powerhouse founders—Don and Evonne Varady, the creators of Clean Eatz. And let me be clear: this episode captures what it means to be a Visionary Restaurant Founder.
Their story doesn’t start with spreadsheets or investor decks. It starts with kickboxing, home-cooked meals, and Evonne who had the courage to change lives one prep container at a time. From Evonne’s humble beginnings prepping meals for six women to scaling a brand doing over 400,000 meals a week with over 110 franchise locations—this is the story of two people who bet it all, lived in closets (yes, literally), and built something extraordinary.
And if you’re a Founder grinding it out right now, this episode will hit home.
Here are just a few highlights from this episode:
Don and Evonne share the stories, sacrifices, and setbacks. Like the moment Don handed over the keys to his truck, filed for bankruptcy, and went all-in on Evonne’s dream. The closet they actually did live in together for 18 months. And their unwavering belief that they were building something bigger than just food – a movement.
What will you walk away with?
- How gut instinct can be your greatest superpower.
- Why trusting your lane—and your partner’s lane—is key to scaling fast and smart.
- How thinking like a customer and acting like a disruptor can open massive doors (hello, QVC and national distribution!)
- Why franchising, when done with integrity and purpose, can multiply your mission.
- The overlooked traits that make or break a Founder—hint: you have to listen!
Whether you’re scaling your first unit or leading a multi-market brand, this episode is a must-listen for anyone ready to fuel their purpose, embrace their grit, and break through their next growth phase.
Don and Evonne share their playbook and they share their heart. And that’s what makes this conversation so powerful.
Tune In NOW!
So grab your notebook, your favorite Clean Eatz flatbread (turkey burnt ends, anyone?), and tune into this incredible journey of grit, growth, and the relentless pursuit of purpose.
You May Also Like…
The Big Dilla: How Dillas Quesadillas Built a Brand by Creating Its Own Segment
Most people see a quesadilla as an appetizer. Maggie Gordon and her Co-Founder Kyle saw a national brand. In this episode, the Dillas Quesadillas Co-Founder shares how focusing on one menu item created a segment of their own.
Bloomin’ Leadership Lessons
Tim Gannon joined Outback at 40, $400,000 in debt and holding $37. Today he’s the creator of the Bloomin’ Onion, the No. 1 casual-dining appetizer for 37 years. In this episode, the Outback Steakhouse Co-Founder shares the leadership lessons behind an iconic brand.
What is Driving Kona Ice’s Success
It started with the worst ice cream truck experience a parent could imagine. Today, Tony Lamb’s Kona Ice is the largest food truck business in the U.S., with 2,200 franchises in all 50 states and over $350 million in sales. In this episode, he shares the decisions that got it there.
How Steele Smiley Sold a Fitness Empire to Bet on Healthy Fast Food
Steele Smiley spent 15 years building a fitness empire with 900+ U.S. franchisees. After a noncompete locked him out of that industry, he founded CRISP & GREEN anyway – despite experts telling him it wouldn’t work. Today it’s a 53-location healthy fast casual brand, and he’s been called the modern-day Ray Kroc of the category.
Real Talk, Damn Good Biscuits and Growing a National Brand
The people who get you to three stores are not the people who get you to 50. Lauren Coulter, co-founder of Biscuit Belly, shares the hiring mistakes, hard calls, and intentional planning behind growing a national brunch brand.
Urban Bird Hot Chicken’s Stuck-to-Spectacular Growth
Brandon and Chantel spent 20 years building 32 Wingstop franchises. Then they let it all go to bet on themselves, opening the first Urban Bird Hot Chicken in a space another restaurant left behind. In this episode, they share how a bad lease turned into spectacular growth.










