Scaling Success Through
Innovation & Leadership

Built to Breakthrough PodcastPodcast Episode #3 · 34 min

March 4, 2025

Welcome to Founderology –
Built to Breakthrough,
the ultimate podcast created by Founders, for Founders.

Founderology is your go-to resource for actionable insights and proven strategies to propel your business and yourself to new levels of success.

Kathleen Wood - Smiling woman with short blonde hair and glasses.Hosted by Kathleen Wood

Founder and CEO of Kathleen Wood Partners and creator of the Founderology Growth Summit.
Kathleen brings over 20 years of expertise, working side-by-side with Founders to turn small businesses into award-winning concepts, national expansions, and billion-dollar brands.

Each episode is designed to speak the unique language of Founders and address the challenges, opportunities, and triumphs of the Founder journey.

Guest Ellis Winstanley

Founder of Axial Shift

Kathleen brings over 20 years of expertise, working side-by-side with Founders
to turn small businesses into award-winning concepts, national expansions, and billion-dollar brands.

Each episode is designed to speak the unique language of Founders
and address the challenges, opportunities, and triumphs of the Founder journey.

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The Breakthrough Experience Founders MUST Attend
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Scaling Success Through
Innovation & Leadership

Throughout the episode, Winstanley emphasizes the importance of staying true to your purpose and principles while remaining adaptable and flexible. He shares his experiences navigating the challenges of COVID-19 and how his bold decision to legalize alcohol delivery in Texas not only helped his businesses but also impacted the entire state.

Winstanley’s advice to founders is to “stay tenacious and listen and pay attention to what’s going on around you and be flexible. Don’t be afraid to change your mind when you learn new information, but stay the course on the underlying mission.” He also recommends the book “Range” by David Epstein, which explores how generalists thrive in a specialist’s world.

This episode is a must-listen for any founder looking to break through and achieve their goals. Ellis’s story is an inspiration, and his insights are invaluable.

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