Two Broke Bartenders to
Upstream Hospitality Group
Podcast Episode #4 · 22 min
March 18, 2025
Welcome to Founderology –
Built to Breakthrough,
the ultimate podcast created by Founders, for Founders.
Founderology is your go-to resource for actionable insights and proven strategies to propel your business and yourself to new levels of success.
Hosted by Kathleen Wood
Each episode is designed to speak the unique language of Founders and address the challenges, opportunities, and triumphs of the Founder journey.
Guest James BonannoFounder of Upstream Hospitality Group
to turn small businesses into award-winning concepts, national expansions, and billion-dollar brands.
Each episode is designed to speak the unique language of Founders
and address the challenges, opportunities, and triumphs of the Founder journey.
Two Broke Bartenders to
Upstream Hospitality Group
The moment that changed everything
James and his co-founder, Dave, didn’t have deep pockets when they started. What they had was a vision, a relentless work ethic and a willingness to bet on themselves. After walking away from a handshake deal with nothing in the bank, they spent a week scrambling to raise six figures, and Tap Room was born. What really proved their concept? Location number two.
“When we opened our second location — 30 minutes from our hometown, with no local connections — the floodgates opened,” Bonanno said. “That’s when we knew we had something bigger than just a neighborhood bar.”
A bold decision to propel growth
“We didn’t have an ego about it,” Bonannon said. “We knew we had a great concept, but we also knew there was a lot we didn’t know. So we brought in a growth strategist who had helped other brands scale nationally. That decision set us up for everything we’ve accomplished today.”
Scaling from four to nine locations in 12 months
Growing at this pace isn’t for the faint of heart. Bonanno shared how he made the crucial mindset shift from running a restaurant to running a company and how that changed everything.
The secret? Delegation with intention. He didn’t just work harder — he worked smarter, freeing himself to focus on growth.
Growth requires capital, and in a world where funding isn’t easy to come by, Bonanno found a way to make it happen. How? You’ll have to listen to the episode to find out.
The Upstream mentality: Why mindset is everything
The name Upstream Hospitality isn’t just a brand; it’s a belief. James explains how thinking differently, making bold moves and staying intentional helped him push past challenges that stopped others.
One of the most powerful moments? When Bonanno shares a simple but effective mindset shift that could change the way you lead your business. It’s a must-hear.
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